In this digital age, the world is moving away from the traditional way of functioning every day. With more people choosing to use digital content, digital marketing becomes extremely important. The online marketplace is both ubiquitous and lucrative. Digital marketing is not just a fast-growing power in the world of marketing, it is the future of marketing. As such companies who have not yet entered the digital marketing field, need to habituate themselves to it ASAP.
Here are 8 reasons why digital marketing is so popular:
- Similar for all business
DM allows all businesses equal opportunities to market their products. It’s not just big companies and MNCs who can play the DM game, Small and Medium Enterprises have equal access to Digital marketing. This breaks down the market barrier and allows small companies, new companies, and startups to compete with large and established companies.
- Marketing cost is lower than traditional
Small business with very little resources and capital prefer the digital marketing strategy since it allows them a much better and more cost-effective marketing channel. According to the digital marketing spend report by Gartner up to 40% of respondents claimed that DM helped them increase their savings considerably and 28% of respondents changed from traditional methods to digital forms of marketing.
- Direct to Customer – increase sales
Digital marketing provides a channel for direct interaction with the target audience. It is an engagement with customers that boost sales. It is through interaction with customers that companies can get a comprehensive understanding of what the target audience wants. This understanding can assist a company in its business decisions and help them develop the company-client relationship. After all, it is trust and loyalty which keep your customers coming back to you.
- Generate More Revenue
Effective DM techniques result in high conversion a rate which allows profit maximization without sacrificing on the quality of goods and service offered. Greater revenues allow small businesses to compete better with large established firms.
- You can target preferred Audiences
The power of digital marketing lies in its ability for attracting targeted traffic. These types of audiences for your content are most likely already ready to know more about your brand, products or services and may be interested enough to purchase what you have to offer. Delivering on what you promised will help you develop a better relationship with your targeted audiences, help them transition into paying customers that will go back and interact with your site some more – on a regular and continuous basis. Companies that provide SEO services help you reach out to your target audience better.
- Can Run in Mobile
A survey proved that 91 % of adults always keep their mobile devices close to them at all times. With more people gaining access to smartphones and tablets around the world, mobile internet will be the next big thing in information dissemination and communication. Thus this is the right time to shift to a marketing medium that is accessible to mobile customers to tap into this vast market. It is a good idea to engage Mobile app developers in your marketing campaign.
- Build Brand Impression
Digital marketing is especially useful if you want to target a niche market. The audience, in this case, is already well informed about your brand, products, and services. They usually have a good idea of what to expect based on what a certain brand is promising. Thus it is extremely important to deliver on your promise. Satisfied customers lead to more interaction on your site which raises the reputation of your brand. Furthermore, digital marketing allows for product reviews to be shared online which improves brand impression. DM also allows you to select a website design that reflects the brand image you want to create helping you build your brand impression.
- People can trust more
DM is dependent on social media signals, social proofs and actual testimonials from consumers. Since consumers can see actual reviews on the websites from people like them they tend to trust digital means of marketing more.
Key Elements for Digital Marketing
The key elements for digital marketing are Websites, SEO content, Blogs, Internet banner ads, Online video content, Pay-per-click (PPC) advertising, Email marketing, Social media marketing (Facebook, Twitter, LinkedIn, etc.), Mobile marketing (SMS, MMS, etc.)
Current Platforms for Online Marketing :
Today there are many platforms available for online marketing. Some of them are:
- Influencer Marketing
- Content Marketing
- App Store Optimization
- Big Data Personalization
- In-store Marketing
- Social Media Marketing
- Live Video Streaming
- Site Optimization as per the Wearable Technology
- Consumer Engagement Strategy
Digital marketing is beneficial for both Businesses to Client and Business to Business firms. However, it is a rapidly developing medium and new web content is being created every minute. In order to stand out in spite of the overwhelming amount of information available online a company must improve its SEO marketing game and stay up to date with the latest digital marketing trends.