If you are an entrepreneur sure you dream of creating something big and succeed, but before he could conquer the world with your products or services you should think small and dominate the local market.
Here we tell you how you can promote your small business in your town to finish reaching the top:
1.Create an Impressive Website
Most small business owners think they need a website. They see it as a simple waste of money and time, but they are very wrong. In fact, it is probably one of the best marketing strategies that we have today.
A website offers a new way to reach your target audience. When a person is searching the Internet for a company that sells your products or offers your services, the first thing that appears is a list of local businesses. How can you get your company to appear there? You must Sign in Google my business . This way you will appear in local searches for your potential customers and also Google Maps.
In addition to focusing on local results, you should also work the SEO Organic your web. In this way, you will ensure that you have a higher position in the rankings for all organic search results. The higher you are, the more likely users click on your website.
Finally, it is important to consider the design of your website. Not worth anything. You must have a professional – looking, good content and be consistent with your image and corporate colors. This step is important to count on specialized professionals, so you will ensure to provide a good user experience to your customers.
Sponsorship are one of the best ways to promote a business locally. The most common are sponsoring a typical event in your locality. This way your name each time to talk about the event and your logo will appear on all posters. In addition, during the event itself, you could also take the opportunity to do some marketing giving away samples of your products.
Another way to gain greater visibility is sponsoring a sports team. Because these teams not only play in your own locality, take your image and your business wherever you go and you’ll be creating brand awareness in a wider area. Is it really a good idea?
3.Create a Corporate Video
Now that you already have a website with an attractive design and have managed to reach a wider audience through local sponsorship, you must go one step further and create content that captures and delivers loyal customers. A good way to do this is by creating a corporate video.
The video generates more trust and credibility than any other content format, and not only manages to attract new customers but also ensures that those who already have back to buy again and again. You can create videos of different types: informational, product presentation, advertising, video tutorials, catalog … etc. The possibilities are enormous!
Creating videos that go to your website can also post them on the social networks of your company, and try to both family and friends to share in order to reach a greater number of people.
If you promote your business either locally you get a good number of customers very soon. This allows you to gradually increase your marketing budget to reach a wider audience.
4.Secure Your Presence on Major Search Engines Maps
Now both Google, like Yahoo and Bing have services where you can record the location of your business to appear in local search results. Registration is free and allows it easier to position a business in a particular area. In each case, before including these companies they will look to see that your business is real, for it will use methods such as telephone confirmation, sending a code by mail, etc.
With Google Places, your site appears in Google Maps and local results. It is so easy to include a business on Google Local and make a page for your business on Google Plus. The system will carry it until the verification process of your business or undertaking is initiated.
Yahoo! also has a large database business called Yahoo! Local. It’s free and definitely worth spending those few minutes it takes to set it up.
Finally, Microsoft has a similar service called Bing Local, free and simple to join.